Review on the article Envy at work, Tanya Menon and Leigh Thompson

Presentation In the article ‘Envy at work,’ Tanya Menon and Leigh Thompson attested that, â€Å"Envy in the work environment can contribute colossally to the ruin of any organization.† In many cases, the final product ends up being harming to the begrudged and the envier.Advertising We will compose a custom exposition test on Review on the article ‘Envy at work,’ Tanya Menon and Leigh Thompson explicitly for you for just $16.05 $11/page Learn More In accordance with this, the writers contend that jealousy can be hard to oversee particularly when the envier is in a condition of forswearing. Abstemiousness will in general be basic because of the unsocial idea of jealousy and the manner in which it shows itself when left untamed. Moreover, in the article, the writers talk about jealousy in the work environment and proposed different manners by which it can to be forestalled or maintained a strategic distance from (2). Sign of jealousy To give an ideal ca se of how jealousy could be the wellspring of stressed connection between companions or partners, two associates in particular Scott and Marty used to be colleagues in a counseling firm. The two of them had an ideal presentation record and viewed it as the center characters of the group. In as much as both were serious, they had various characters, Marty was to a greater extent an entertainer, however Scott was even more a social individual who had his systems administration aptitudes all around cut out. Scott increased more acknowledgment and consideration when contrasted with Marty because of his social attributes. Marty then again got less consideration and he forgot about Scott’s characteristics and guaranteed that individuals will just perceive who is unrivaled paying little mind to character (Menon Thompson 3). Scott later earned an advancement at the work spot and this bothered Marty and made him jealous of Scott. At long last, because of jealousy Marty nearly disrupte d Scott’s introduction. Rather than Scott losing his employment, Marty is asked to take a hike and he lost his employment. This unmistakably demonstrates how the jealousy of one partner towards another can make one quit concentrating on his accomplishments and rather battle to attack different person’s positions. At long last this just prevails with regards to harming the envier s notoriety and regard (Menon Thompson 3).Advertising Looking for article on business correspondence? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Tanya Menon and Leigh Thompson further pinpointed that most directors lean toward getting thoughts from their partners in various associations rather than getting thoughts from inward associates. This thought has brought about organizations investing more on energy and cash recruiting advisors yet the association comprises of individuals who can execute the activity likewise or far and away superior. The issue of inside contention will in general harm an association regarding losing its key individuals to different associations where their thoughts are increasingly valued (4). Overseeing Envy The writers in their article recommended manners by which jealousy can be restrained and overseen in a way that doesn't harm an associations development. The initial step is distinguishing things that make an individual jealous of others. Additionally, asking things that cause a person to feel uncertain. They propose concentrating on one’s advancement instead of focusing on different colleagues or people improvement. That way one can check individual advance and maintain a strategic distance from desirous sentiments from coming up each time an associate advances. Another significant viewpoint includes recognizing ones qualities since everybody has something that the person is acceptable at (Menon Thompson 5). So as to oversee envy in a group, the creators proposed straightforward strate gies, for example, the sharing of brilliance. At whatever point a group performs well, the directors need to praise all colleagues and furthermore advance a few individuals. This will assume a tremendous job in making a decent relationship and supporting future pioneers. Another significant methodology incorporates making what shows up scant to be in wealth. This will decrease rivalry for assets and subsequently abridge levels of jealousy among partners. The association ought to likewise give coworkers who show up as desirous of each other, various degrees of impact with the goal that they would not need to brush shoulders attempting to exceed each other. By so doing, they will be measured dependent on various measurements. The creators cautioned directors to dodge specific gestures of recognition whereby they reliably focus on chosen not many and overlooking other colleagues who clearly add to the team’s accomplishment in one manner or the other. Community oriented thoughts and developments should be empowered in associations so as to support sharing of thoughts among individuals from an association and gaining from one another.Advertising We will compose a custom exposition test on Review on the article ‘Envy at work,’ Tanya Menon and Leigh Thompson explicitly for you for just $16.05 $11/page Learn More Conclusion The writers express that jealousy falls into place without any issues and naturally, however can be controlled or overseen and bridled to improve an individual’s execution and furthermore the presentation of colleagues (Menon Thompson 6). Finally, the creators attested that â€Å"by contemplating helpless minutes and practicing new propensities, one can change an inappropriate and hurtful feeling into a methods for improving both execution and managing coworkers.† Comments From this content, I for one would debilitate jealousy to come in the middle of an associations progress in light of the fact that as a rule, it winds up making ill will among partners and in the long run they wind up contriving methods of undermining their collaborators. The sole looser turns into the association in light of the fact that thus, it loses its bests supervisors and laborers to different associations. Works Cited Menon, Tanya, and Thompson Leigh. â€Å"Envy at work.† Harvard Business Review. April 2010: 1-6. Print. This paper on Review on the article ‘Envy at work,’ Tanya Menon and Leigh Thompson was composed and put together by client Isabela Blackwell to help you with your own investigations. You are allowed to utilize it for examination and reference purposes so as to compose your own paper; be that as it may, you should refer to it appropriately. You can give your paper here.

Richter Magnitude Essay Example | Topics and Well Written Essays - 750 words

Richter Magnitude - Essay Example Created by Charles F. Richter in 1934, the scale quantifies the greatness of a quake, with 0 being a little seismic tremor that is for the most part not felt, going up to a size 12, which would resemble an enormous, miles-wide meteor hitting the world's surface. The estimation recipe in scientific terms is An is the sufficiency, in millimeters, estimated straightforwardly from the photographic paper record of the Wood-Anderson seismometer, an uncommon kind of instrument. The separation factor originates from a table that can be found in Richter's (1958) book Elementary Seismology, (Louie, J., 1996). The arrangement is the neighborhood size of the seismic tremor. When estimating the size of a quake, the distinction between a greatness seven and extent six tremor is multiple times more grounded, though the contrast between a size eight and size six seismic tremor would be multiple times more grounded. This is because of the logarithmic premise of the scale. Every entire number increment in extent speaks to a ten times increment in estimated plentifulness; as a gauge of vitality, every entire number advance in the size scale relates to the arrival of around multiple times more vitality than the sum related with the first entire number worth, (USGS, 1989). In America, numerous quakes will in general happen on the West Coast. ... A quake in a thickly populated region which brings about numerous passings and significant harm may have a similar greatness as a stun in a remote region that does simply scare the natural life. Huge extent tremors that happen underneath the seas may not be felt by people, (USGS, 1989). On account of this quake in Alaska, the majority of the harm was because of avalanches. In 1906 in San Francisco, California, a quake estimating 8.3 on the Richter Scale brought about flames which caused more harm than the seismic tremor itself. (USGS, 1989) References Louis, J. (1996). Richter Magnitude. Seismo.unr.edu. Recovered November 1, 2006 from http://www.seismo.unr.edu/ftp/bar/louie/class/100/magnitude.html USGS. (1989). The Serverity of an Earthquake. US Government Printing Office. (1998-288-913). Recovered November 1, 2006 from http://pubs.usgs.gov/gip/earthq4/severitygip.html

A sample of life in the past week

A sample of life in the past week So much has happened since my last entry, it seems impossible to catch up. First off, our hearts go out to everyone at Virginia Tech. While I can’t imagine what it must be like to face such a tragedy, I think I can speak for all of MIT in saying that our thoughts and hearts are with the Hokies. Looking back, Campus Preview Weekend was awesome and I was so happy to meet so many of you. I hope you all make the right decision and come to MIT =) If any of you saw the Wall Street Journal today, the front page has an article about Susan Athey, a 36-year old Harvard University professor who just won the John Bates Clark medal, which is “awarded every two years to the nation’s most promising economist under the age of 40. No woman had won the medal in its 60-year history.” Two years ago, MIT Professor Daron Acemoglu won the award. “Professor Athey has been a rising star in economics since her doctoral dissertation- on a new way to analyze how people respond to rising uncertainty- creating a stir on the academic job market in 1995, leading the nation’s top economics departments to court her. She ultimately chose the Massachusetts Institute of Technology in Cambridge, Mass., but later moved to Stanford and then last year returned to Cambridge to join Harvard. She is one of a number of female economists who have risen to prominence in recent years. They include MIT’s Esther Duflo, who focuses on field experiments and development economics; Amy Finkelstein, also of MIT, who does health economics; and University of Chicago financial economist Monica Piazzesi.” Anyway, I just thought that was exciting, though I’m sure Mitra could speak at greater lengths about the strength of our economics department. Back to CPW… at the Meet the Bloggers event, I got to speak to a pre-frosh, Leah, who said she loves looking at pictures and wanted me to put up more. So, Leah, these are for you =) The night of Friday the 13th (oooh): Dinner with recent Intel Science Talent Search Finalists (pre-frosh and current students): Somehow I forgot to take pictures at the Meet the Bloggers event. Those of you who came will surely remember my stupid speech… and the ice cream. Saturday the 14th: Montgomery Blair High School reunion: Activities Fair: Dawn ’08 and I staffed the MIT Undergraduate Research Journal’s table (we’re co-Editors-in-Chief). Also pictured is one of my best friends, Maria ’08 (who I’ve been going to school with since 6th grade) and KyNam ’07, preparing for a Bhangra performance. Battle of the Bands!: The highlights of the night were definitely the killer performances of Ben Jones’s band and the dynamic duo of Ben and Marilee Jones, and also the crowd surfing beaver! Sunday the 15th â€" Tuesday the 17th: The forecast called for 10-18 inches of snow, so I was a little hesitant to go through with our plans to take a trip to the White Mountains in New Hampshire. But, Ben and Matt convinced me that I wouldn’t die, and promised that if we got snowed in then they would send a helicopter =) Off we went in the rental car that we got thanks to Budget’s affiliation with MIT. An hour into the trip, we realized that we had forgotten to take the keys to our rental house. A couple calls later, the owner of the house said that she had a spare key in a lock box but she couldn’t quite remember the combination. We took the risk and drove up anyway, and after a few tense minutes of guessing numbers, we were granted entry =) It only ended up snowing about 2 inches, and unfortunately it rained the rest of the time. But, we still had an awesome time chilling in the resort’s heated outdoor pool, playing X-Men in arcade room, watching Japanese version of The Ring, and making sandwiches in our little cottage. This one was taken right before Boris hit me with a snowball Wednesday-Friday: Work, sleep a little, work, work, MURJ, work, lab, work. Last night: The Relay for Life “is a fun-filled overnight event designed to celebrate survivorship and raise money for research and programs of your American Cancer Society. During the event, teams of people gather at schools, fairgrounds, or parks and take turns walking or running laps. Each team tries to keep at least one team member on the track at all times.” I walked for a couple of hours with my teammates from Tau Beta Pi, an Engineering Honors Society. My favorite line of the event was when the M.C. tried to encourage us to yell “American Cancer Society” by saying: “The louder you yell, the more you hate cancer.” We definitely really hated cancer. Sorry that this was all sort of random, but I’m trying to compensate for a recent lack of entries by cramming them all into one! By the way, today is 70 degrees and absolutely gorgeous.

Canadian Governments Fiscal Year

If youve ever dealt with publicly-traded companies or government entities, you know that they keep a different calendar for things such as quarterly earnings and budget  reporting. In most cases (but not all), the fiscal year calendar they follow isnt the standard January 1 through December 31. For the purposes of bookkeeping and financial reporting, companies and governments in most countries follow whats known as a fiscal year. Simply put, a fiscal year is the financial year of an organization for accounting purposes. Its a 52-week period that doesnt end on Dec. 31. The fiscal year for most American companies, especially those listed on a public stock exchange, is typically July 1 to June 30.   The calendar a company or organization follows is what determines how its taxes and expenditures are calculated by taxing bodies such as the Internal Revenue Service in the U.S. or the Canada Revenue Agency in Canada.   Canadas Fiscal Year The fiscal year of the Canadian federal government and the countrys provincial and territory governments is April 1 to March 31, just like most other British commonwealths (and Britain itself). This is different than the tax year for Canadian citizens, however, which is the standard January 1 to December 31 calendar year. So if youre paying personal income taxes in Canada, youll follow the calendar year. There are some circumstances under which a Canadian business may request a change to its fiscal year calendar. This requires a written appeal to the Canada Revenue Service, and it cant be done just to get a particular tax advantage or for reasons of convenience. If youre seeking a change to your fiscal year, be prepared to explain why to the CRA. Heres an example of a potentially valid reason for changing a companys fiscal year: Joes Swimming Pool Supply and Repair Company operates 12 months out of the year, but he sells fewer swimming pools and does fewer maintenance calls in the winter than in the spring and summer. For Joe, it makes fiscal sense for him to operate on a fiscal year calendar that more closely aligns with the natural cycle of the business. Reasons for a Fiscal Year Calendar For companies that are legally required to have their financial returns audited, it may be more cost-effective to hire auditors and accountants at a slower time of year, when tax preparers are in lower demand. Thats not the only reason to follow an alternate calendar. For school districts, following a fiscal year that closely matches the school year (July 1 to June 30, for example) makes more sense than a calendar year that ends when the school year is barely half over. Retail businesses that see most of their revenue come in the form of holiday gift purchases may opt to include December and January in the same quarter for revenue reporting purposes, rather than letting December skew the entire years financial results.

Lewis Carroll Quotes Alice in Wonderland

When you read Alice in Wonderland, you will find yourself trying to make sense of an illogical story. Alice, the key character, also experiences similar frustrations. But in the end, she emerges wiser with the learning involved in each situation. Everyone faces absurd choices in life. If you shrug off these choices as anomalies to your perfect life, you gain nothing. But if you try to learn from these absurdities, you will gain a lot of wisdom. The Caterpillar: What size do you want to be?Alice: Oh, Im not particular as to size, only one doesnt like changing so often, you know.Alice: Would you tell me, please, which way I ought to go from here?The Cat: That depends a good deal on where you want to get toAlice: I dont much care where.The Cat: Then it doesnt much matter which way you go.Alice:Â  So long as I get somewhere.The Cat: Oh, youre sure to do that, if only you walk long enough.The Cat: By-the-bye, what became of the baby? Id nearly forgotten to ask.Alice: It turned into a pig.The Cat: I thought it would.March Hare: Have some wine.(Alice looked all round the table, but there was nothing on it but tea.)Alice: I dont see any wine.March Hare: There isnt any.Alice: Then it wasnt very civil of you to offer it.March Hare: It wasnt very civil of you to sit down without being invited.March Hare:Â  Then you should say what you mean.Alice: I do; at least - at least I mean what I say — thats the same thing, you know.Hat ter: Not the same thing a bit! Why, you might just as well say that, I see what I eat is the same as I eat what I see!March Hare: You might just as well say, that I like what I get is the same thing as I get what I like!The Dormouse: You might just as well say, that I breathe when I sleep is the same thing as I sleep when I breathe!Alice: What a funny watch! It tells the day of the month, and it doesnt tell what oclock it is!The Hatter: Why should it? Does your watch tell you what year it is?Alice: Of course not, but thats because it stays the same year for such a long time together.The Hatter:Â  Which is just the case with mine.The Duchess: Youre thinking about something, my dear, and that makes you forget to talk. I cant tell you just now what the moral of that is, but I shall remember it in a bit.Alice: Perhaps it hasnt one.The Duchess: Tut, tut, child! Everythings got a moral, if only you can find it.The Duchess: Be what you would seem to be — or, if youd like it put mor e simply — Never imagine yourself not to be otherwise than what it might appear to others that what you were or might have been was not otherwise than what you had been would have appeared to them to be otherwise.br/>Alice: I think I should understand that better, if I had it written down: but I cant quite follow it as you say it.The Dormouse: Youve got no right to grow here.Alice: Dont talk nonsense. You know youre growing too.The Dormouse: Yes, but I grow at a reasonable pace, not in that ridiculous fashion.Alice: I didnt know that Cheshire cats always grinned; in fact, I didnt know that cats could grin.The Duchess: You dont know much; and thats a fact.Alice: But Im NOT a serpent, I tell you! Im a — Im a —The Pigeon: Well! WHAT are you? I can see youre trying to invent something!Alice: I — Im a little girl.The Pigeon: A likely story indeed! Ive seen a good many little girls in my time, but never ONE with such a neck as that! No, no! Youre a serpent; and theres no use denying it. I suppose youll be telling me next that you never tasted an egg!

Howard Zinn Free Essays

A People’s History of the united States Chapter 9 Summary Chapter nine of Howard Zinn’s book explains slavery before and after the Civil War. The majority of the united States Government was in support of slavery until Abraham Lincoln publicized his support for the end of slavery. This chapter Includes details of slavery from the accounts of different slaves and records kept about their oppression. We will write a custom essay sample on Howard Zinn or any similar topic only for you Order Now Their servitude was preserved through the separation of their families, whipping, and killing. Prior to the Civil War there were many failed attempts to abolish slavery, such as John Brown’s Raid. John Brown was later executed by Virginia for his failure to capture the federal arsenal in Harpers Ferry which instigated a revolt of slaves throughout the South. The government did not wish to achieve the abolishment of slavery through revolts. Abraham Lincoln was able to combine the interests of the white elite and the blacks. When Lincoln was elected, the South felt that their way of life was being threatened over the issue of abolishing slavery. This threat caused eleven states to secede the union after Lincoln’s election. This secession created the Confederacy, starting the beginning of the Civil War. With Lincoln’s Emancipation Proclamation he tried to end the war. This gave the South four months to end Its rebellion, slavery In the states that turned over to the North would not be touched. Through the Emancipation Proclamation, blacks were now able to serve In the union army which was later issued January 1, 1863. The Thirteenth Amendment was later ratified by the Senate in April 1 864 and the House of Representatives followed in January 1865. All people born or naturalized in the united States are citizens was declared by the Fourteenth Amendment, which limited states’ rights concerning racial equality. The Fifteenth Amendment states that all citizens have the right vote and they shall not be denied on reason of race, color, or previous condition of enslavement. These amendments opened the door to Congress passing laws to make it a crime to deny blacks of their rights. Blacks began forming political organizations with these laws. Andrew Johnson, who was Lincoln’s Vice President and ecame President after Lincoln’s assassination, held back the blacks. He vetoed bills that Improved the rights of the blacks. These vetoes did not guarantee equal rights for blacks. The Senate and Congress did not like the actions of Johnson. The Congress, in 1868, were almost successful in their attempt to impeach Johnson and were only one vote short in the Senate. The election of Ulysses Grant as president would reopen the doors for blacks, they began to be elected into the United States Congress, Senate, and southern state legislatures. Black women began helping to rebuild postwar south and black children began going to school. Although it looked as if blacks were starting to become equals there was still a lot of antagonism towards them and dependency on whites for work. The Ku Klux Klan and other terrorist groups were formed through the use of the South’s economic power. Not much later were thing back to where they began. It would still be a long time before blacks began to be treated as equals. A People’s History 0T states cnapter 10 summary How to cite Howard Zinn, Papers Howard Zinn Free Essays Howard Zinn: A People’s History of the United States This book explains the history of America starting from 1492 until the present. The history is told from the common people’s point of view. During my presentation I summarized chapters six through ten. We will write a custom essay sample on Howard Zinn or any similar topic only for you Order Now Chapter six was titled â€Å"The Intimately Oppressed† and it refers to the inequalities in the lives of women during and after the revolution. Even though African American women had it the hardest, he referred to more women such as Caucasian, Native American and European women. African American women did more hard labor and were often sexually abused. In the early years women were used primarily as sex slaves, child bearers and companions. Anne Hutchinson was a good speaker and held meetings that many women and a few men attended. She ended up being banished from her colony because the government felt that she was challenging their authority and the church for heresy. A woman’s job during this era was to maintain religion, cook, clean and anything else that involved house duties or tending to their husband or children. Chapter 7 was titled â€Å"As Long as Grass Grows or Water Runs† and it refers to how the Indians were the most foreign. Land between the Appalachians and Mississippi were cleared for white occupancy. They had called it the Indian removal. In the south it was cleared for cotton and in the north it was cleared for grain. Indians had fought alongside the British during the Revolutionary war, but since they were already on their own land, they kept fighting after the British had left. The Indians had to deal with a lot of mistreatment from the government and they made them feel as if they were aliens on their own land. Chapter 8 was titled â€Å"We Take Nothing by Conquest, Thank God† and it refers to the Mexican-American war. He states that the reality of the war was much different from what the historians have portrayed it to be. James Polk, who was the president at the time, had misrepresented the conflicting response to the war and the newspapers supported his actions. The soldiers that did not have much were preyed upon their distresses. When the soldiers had returned home from fighting in the war, speculators had showed up to buy the land warrants that was given to them by the government. The soldiers were so desperate for money that they ended up taking whatever they could get, even if it meant getting shorted. Chapter nine was titled â€Å"Slavery Without Submission, Emancipation Without Freedom† and refers to how the government had supported slavery because it was profitable for them. John Little was a slave and these were his words, â€Å"They say slaves are happy because they laugh and are merry. I myself and three or four others, have received two hundred lashes in the day and had our feet in fetters, yet at night we would sing and dance. † Zinn believes that racism and slavery was created to enforce the economic system. He believes racism is not natural because of problems between slaves and servants. The production of cotton was growing every year because the capture of slaves had reached to about 4 million. Conspiracies and slave rebellions had developed a network of controls in the southern states, hacked by laws, armed forces, courts and race prejudice of the nation’s political leaders. He stated that to end such a deeply entrenched system that it would either take a full-scale slave rebellion or a full-scale war. Chapter ten was titled â€Å"The Other Civil War† and it refers to Anti-rent movement. The tenants agreed not to pay any more rent to the Rensselaer estate until they could be redressed of their grievances. The tenants felt that they were doing to their landlord what he had done to them for a long time. How to cite Howard Zinn, Essay examples

Digital Marketing

Question: Write a report about the social media marketing. Answer: 1.0 Introduction According to Alharbie (2015), marketing is a process or activity in which communication is done between the producer and the customer. This helps an organization to create an awareness of the product or the services. Marketing helps an organization to have a competitive advantage over their organization. In the recent decade social media marketing strategy has evolved as a new form of marketing procedure. Technology has also helped social media marketing to develop at a rapid pace. In this assignment, the researcher has discussed the social media marketing strategy of Optus Communication. The researcher has also analyzed the four-step social model of marketing strategy which will help the organization to reach a new horizon. 1.2 Background of the organization Optus communication is a giant name in the field of telecommunication industry. The organization is the second largest telecommunication company in the field of entertainment and communication industry in Australia (Optus 2016). The organization has started its business in the year 2001 (Optus 2016). Headquarters of Optus Communication is situated at Sydney in Australia. The organization performs its activities under the name of Optus brand. Optus Communication provides mobile services, internet services and along with these, the organization is also diversifying in producing mobile phones. Optus communication is well established in Australia, and the chairperson of the organization is Paul OSullivan. The organization has employee strength of over eight thousand and generates revenue of 8.93 billion Australian dollars (Optus 2016). Optus Communication had started its business back in the year 1981 as a government owned organization. The name of the organization was AUSSAT Pty Ltd and it used to produce satellites for the military services (Optus 2016). The company faced losses in the year 1985 and since then has been converted into a private organization (Optus 2016). After privatization, the organization uses to provide long distance calling facility at a cheaper rate. The organization also built fiber optic cables to connect the local places and provide hassle free services. All these have made Optus communication a favorite among the other competitors. More recently Optus Communication has been able to generate a strong Research and development department to emerge as a leader (Optus 2016). 2.0 Four step model social marketing As stated by Baidya (2014), social media marketing strategy is a popular technique which is used by many organizations in the recent century. Optus Communication has used Social media marketing to reach out to their customers quickly. Social media marketing helps the organization to make aware the mass about their products and services. Social media marketing strategy of Optus Communication is completely different from that of traditional marketing. The organization has divided the social media marketing strategy into four steps. Identifying the goal. Finding out target customers. Setting the benchmark of performances. Scheduling resource management. 2.1.1 Identifying Goal The goal of the Optus Communication is to be the top leader in the field of telecommunication industry. Social media marketing has helped the organization to reach to a number of customers. This will help Optus communication to increase the probable customer potential (Berry 2014). A strong customer base will help Optus Communication to increase its sales. A loyalty of the brand will also be created with the help of Social media marketing. Optus Communication always set goals which are realistic in nature. Within 2017, Optus Communication has a goal to spread across Australia and inform the young generation about their product. According to Cambria et al. (2012), the organization is also targeting to inform near about one million people with the help of social marketing. Facebook, Twitter, and Instagram will help Optus Communication to achieve its goal. Optus Communication also changes its goals based on the performance of social marketing strategies. This is helpful to create a bett er awareness of the product. 2.1.2 Identifying customers Finding out audience is also a challenge for the organization. Different social media have a different group of target customers. Facebook is the best medium for Optus Communication to identify customers. Almost about ninety percent of the population of Australia is connected to Facebook (Carlson and Lee 2015). Promotions and advertising in Facebook will help the organization to increase their customer base. LinkedIn will also help Optus Communication to create corporate customers, and the organization can also create premium customers with the help of LinkedIn. Twitter will also help the organization to reach a large portion of the untapped market. 2.1.3 Setting benchmark performances The benchmark performance of the organization is also an important concern. According to Gupta, Tyagi and Sharma (2013), benchmark is determined by tracing the number of persons who are hitting the site of the organization. Optus Communication keeps a track of the number of hits in a day. Along with these, the number of likes in the group of Optus community on Facebook is also an important benchmark for the organization. Optus Communication has set a minimum like of 100 potential customers in their group on Facebook. Increasing number of Twitter followers, tweets on the comments is also helping Optus communication to increase their customers (Kim and Ko 2012). Increasing group members in LinkedIn is also an indication that the social media marketing strategy is showing a positive movement. Tracking Blog traffic is also helpful for Optus communication to increase its potential customers. 2.1.4 Scheduling resource management Optus Communication is using resource management techniques to utilize the resources at its maximum level. In this stage, Optus communication focuses on setting deadlines for the employees to enhance their social media marketing strategies. Social media marketing strategy of Optus Telecommunication is the part of personal relationship department (Lhr 2013). The organization also has both external and internal human sources to support the marketing strategies. Different employees handle the video editing, community management, and creative work. A well-developed marketing team of the organization is always engaged in finding out innovative social media strategies to attract new customers. 3.0 Social media used by Optus Communication According to Tuten and Solomon (2013), social media marketing strategy has become viral in the recent century. Many organizations are using social media to promote its product and services. Optus Communication has a strong research and development department which is always engaged in producing new products and service. They are also involved in spreading information about their products with the help of websites and different social media. 3.1.1 Website Marketing Website marketing is an important tool which is used in the recent century. In the present scenario, human beings are tech friendly, and they use the internet to get their desired information (Vries, Gensler and Leeflang 2012). In website marketing, Optus Communication gives the details of their product on their website. Even the prices of the products are also given on the website. A new app has been launched by the organization. With the help of this app, customers can buy the products with just a click. These have helped Optus Communication to increase their online sale. The customers are also satisfied as they can buy products without any problem, and the products are being delivered to their desired location. 3.1.2 Facebook promotion Facebook is an effective channel to communicate with the customers. Optus Communication has a Facebook page where all the recent activities of the organization are being posted. Special events like promotion, the launching of the new product, sponsorships by the organization are also being posted in the group (Carlson and Lee 2015). The fan following of the organization is also increasing recently. This shows that Optus Communication is using Facebook to create awareness about the product. 3.1.3 Promotion through YouTube YouTube has also become a popular tool which is being used by the public in their daily activity. Optus Communication has understood the mentality of the people and has created a short film of 5 minutes. In this short clipping, the organization has expressed their strengths and different types of products which the organization produces. This strategy will help Optus Communication to inform people about their product. Along with these, Pop-ups are also being used by the organization to promote their different activities. 3.1.4 Promotion through television and radios Television and radios are used by the organization to promote its product. According to Gupta, Tyagi and Sharma (2013), advertisement in television will quickly attract the attention of the customers, and this procedure is used by the organization. The organization has also sponsored different sports activities to attract customers attention. Radio has also made the marketing attractive by using taglines in a new manner. 4.0 Recommendation To improve social media marketing by using digital flex and banners. A regular monitoring of the content of advertisement will help to promote the product. To introduce a famous personality like sports person or politicians as brand ambassadors. To find out new social media like Instagram to promote the organization and products. 5.0 Conclusion The researcher has thoroughly discussed the different steps which have helped Optus Communication to develop its social marketing strategy. The strategy helps to find out the target customers and identify the goals of the organization. The loyalty to the brand is created with the help of media marketing. The organization has also set up a benchmark with the number of likes in the group. All these have helped Optus Communication to become a strong competitor in the field of the communication industry. References Alharbie, A. 2015, "Business Growth thru Social Media Marketing",International Journal of Innovation and Applied Studies,vol. 13, no. 4, pp. 873. Baidya, M. 2014, "Special issue on Social media marketing",Journal of Indian Business Research,vol. 6, no. 1. Berry, K. 2014, "Social Media Marketing Brings New Mortgage Risks",National Mortgage News,vol. 38, no. 34, pp. 1. Cambria, E., Grassi, M., Hussain, A. and Havasi, C. 2012, "Sentic Computing for social media marketing",Multimedia Tools and Applications,vol. 59, no. 2, pp. 557-577. Carlson, A. and Lee, C.C. 2015, "Followership and social media marketing",Academy of Marketing Studies Journal,vol. 19, no. 1, pp. 80. Gupta, A., Tyagi, M. and Sharma, D. 2013, "Use of Social Media Marketing in Healthcare",Journal of Health Management,vol. 15, no. 2, pp. 293-302. Kim, A.J. and Ko, E. 2012, "Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand",Journal of Business Research,vol. 65, no. 10, pp. 1480. Lhr, T. 2013,Social Media-Marketing: Wirkungsweise und Erfolgskontrolle,Diplomica Verlag. Mehrabi, A., Islami, H. and Aghajani, M. 2014, "The Effect of Social Media Marketing on Customers' Brand Loyalty",International Journal of Academic Research in Business and Social Sciences,vol. 4, no. 8, pp. 480. Optus, S. 2016.Optus - Mobile Phones, Broadband Internet, TV, Home Phone, Tablets. [online] Optus.com.au. Available at: https://www.optus.com.au/ [Accessed 31 May 2016]. Tuten, T.L. and Solomon, M.R. 2013,Social media marketing,Pearson, Upper Saddle River, N.J. Vries, L.d., Gensler, S. and Leeflang, P.S. 2012, "Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing",Journal of Interactive Marketing,vol. 26, no. 2, pp. 83.